Garden Route  Tourism Marketing

gardenrouteaccommodation

Tourism Marketing in Garden Route by Lalakoi Publishing

Established in May 2000, Lalakoi is a tourism marketing company offering an affordable marketing package for all tourism and related businesses. We make use of various websites, blogs, electronic newsletters and two hardcopy publications to promote our advertisers.
Advertising with Lalakoi will thus enable you to introduce your establishment/service/ business to more people in online as well as offline mediums, creating a larger awareness.  The more people who are aware of you, the more business you can expect!

Affording advertising rates in online as well as offline publications

With our affordable advertising rates from R 1500 per year you can hardly afford not to advertise with us.

Be represented on various websites and printed matter with Lalakoi Publishing Network

What you get when advertising with Lalakoi.
Online
1) Representation on our Lalakoi  Publishing Network
- Inclusion on Lalakoi Websites
-  Inclusion on the Lalakoi & SA Holiday Destination blogs
2) Representation on the Garden Route Directory Publishing Network
- Inclusion on Garden Route Directory
- Inclusion on the appropriate town blog
- Inclusion on the appropriate category blog/s
- Inclusion on some of our sister sites
3) Inclusion on our monthly electronic newsletter
4) Inclusion on The Lalakoi Post
Printed Mediums
5) Free text listing/s in the annual “Lalakoi Travel Guide”
6) Free text listing/s in the annual “Lalakoi Holiday Pages”

1) Lalakoi Publishing Network

Our main website www.gardenrouteaccom.co.za was launched in Sept 2001 and is currently published under the following website addresses.
www.gardenrouteaccom.co.za
www.gardenrouteaccommodation.co.za
www.lalakoi.co.za
www.saholidaydestinations.co.za
www.saholidaydestination.co.za

These sites are registered with all mayor search engines, directories and a many other websites. www.gardenrouteaccom.co.za receives an average of 250 000 hits per month.

Our website offers a wide variety of information, making it a one stop for locals, business persons, holidaymakers & tourists.  The site is user friendly and is updated on a regular basis. Provision has been made for the following categories:
* Holiday Accommodation          * Activities & Attractions
* Dining Out                                 * Venues

Lalakoi advertisers will be represented on the website/s under the relevant categories.
* You will have a unique website address for each page on our website. www.gardenrouteaccom.co.za/yourname
* You will have access to a Stats program, enabling you to keep track of how many hits and visits your page receives.
* Free updates to your advertisement
* Exposure of special offers on our home page
* If applicable your establishment will also be included on the printer friendly page on the home page for Things to do & Places to visit.

Lalakoi & SA Holiday Destination blogs lalakoitourism.blogspot and saholidaydestinations.blogspot
Theses blogs have been in use since June 2007 and contain general information on all our advertisers, information on specials & events as well as interesting articles and other information. All the Lalakoi advertisers will be represented on these blogs – general articles, specials, events, festivals etc will also be included on these blogs

2 – Garden Route Directory  the Tourism and Business directory published by Lalakoi Publishing Network

The website – www.gardenroutedirectory.com is the latest edition to our publishing network. We have developed this site as a blog , which will soon be integrated in a  Tourism  and Business Directory. The George Directory forms part of a publishing network which offers our advertiser even higher google rankings, thus better visibility on the internet which results in more enquiries. Through the years we have learned how to publish websites in order to get higher google ranking and our aim is to get all our advertisers at least one spot on the top 10 in the google  search result.

The directory will also be advertised off line in order to get public awareness of it and how to use it.

The directory will also be advertised off line in order to get public awareness of it and how to use it.

Besides from featuring on www.gardenroutedirectory.com advertisers will

http://gardenroutedirectory.com

also be included on town, category and sister sites.
These includes the following:
www.george.vacations-in-south-africa.com  – various for different towns
www.southafrica-vactions.dinamichosts.com
www.southafrica-things-to-do.dinamichosts.com
www.honeymoon.vacations-in-south-africa.com
and more

Lalakoi advertisers will be represented on these websites and blogs –general information, articles, specials, events, festivals etc will also be included. Pres releases etc will also be included. Each listing will appear at least on 9 different websites/blogs.

To showcase and give additional exposure to your service/product/event we have allocated strategic placed spots on these sites where you can buy additional advertising space. Cost of these banners start from R100 per month. Please enquiry for more information and availability.

The Lalakoi Electronic-newsletter

lalakoi newsletter

These newsletters serve as an invitation to our area and contain information on events, festivals, specials, announcements and other interesting and important information.  Each month we also feature a number of the Lalakoi advertisers in the newsletter.  The newsletters are sent to a large database of contact persons including: Tour Operators, Travel Agents, Tourism Roll Players, Private Persons and large Companies both of local and over seas. To be fair to all advertisers, we limited submissions to newsletter to a maximum of 3 times per year for each establishment.

The Lalakoi Post

The Lalakoi Post (www.thelalakoipost.com) is a Search Engine Optimized website that is changed monthly to feature the information as placed on the Lalakoi E-newsletter.

The Lalakoi Travel Guide

The Lalakoi Travel Guide is printed annually in September. 50,000 full colour

lalakoi travel guide

copies are printed and distributed throughout South Africa with the main distribution area being the Garden Route, Klein Karoo, Route 62 and Overberg. This is an all-in-one travel guide containing area maps, general information, accommodation and things to do.  All advertisers are represented in this guide with text listings. Full colour advertisements are available at additional costs.

The Lalakoi Holiday Pages

lalakoi holiday pages

The Lalakoi Holiday Pages is printed annually and distributed from the first week in December to the second week in January. 15,000 full colour copies are printed and distributed between Jeffreys Bay and Caledon on the N2 as well as on the R62 from Robertson to De Rust. All advertisers are represented in this guide with text listings. Full colour advertisements are available at additional costs

* No commission payable – you deal directly with each client.

Advertising Rates:

To Advertise or for more information contact:

Wilma Coetzee    Cell No: 082 449 6186    Tel No: 044 874 0326

Hanno Coetzee  Cell No: 072 107 4449     Tel No: 044 695 1559

or

clickhere

Lalakoi Travel Guide 7th Edition

The Lalakoi Team is proud to announce that the 7^th edition of the Lalakoi Travel is now available in a printed and soon also  an online version This edition will be available from September 2009 until August 2010. If you want a link to the online version we will mail you the link as soon as we have the online version ready. Please use the contact us button at the bottom of the page to lodge your request.

lalakoi travel guide

Where to stay, things to do, places to visit, dining out and night life in the Garden Route

The guide contains information on where to stay, things to do, places to visit, dining out and night life and venues for weddings, conferences and other functions in the Garden Route, Klein Karoo and Route 62.

South African and Garden Route maps

Extra features in the 2009/2010 edition include the South African and Garden route maps and distance log in the centre spread. Over the past year we also found that a calendar is one of those things that is always missing when we are planning our holiday or breakaway, thus the inclusion of the calendar for the period September 2009 to August 2010.

The 1st edition of the now called  Lalakoi Travel Guide

things to do in the Garden Route and Little Karoo

Some times things develop by accident and the Lalakoi Travel Guide is one of those.  During 2004 Lalakoi Information Office in George had a Coffee Shop adjacent to the Info Office. We thought it good to give our coffee shop clients information about the area by means of place mats.

Things to do in the Garden Route place mats

Each Table got its place mats with information about things to do in the Garden Route. Images, description and contact numbers.

We underestimated the popularity of our place mats. Our clients needed the information and took the place mats with them. We now saw the need of a publication where the readers could find more information about the Garden Route. It was high season and we did not want to disappoint our clients. Within 3 days we had a printed black and white publication  available for our valued clients. The first edition was called Things to do in “The Garden Route & Little Karoo”

How the “Lalakoi Travel Guide” has started

This humble little guide was extremely popular and we received requests to print this publication on a regular basis. That is how the “Lalakoi Travel Guide” has  started.

for your online guide